Developing a Competitive and Sustainable Model for the Future of a Destination: Iran’s Tourism Competitiveness

As one of the most ancient and attractive tourism destinations in Middle East South Asia, Iran seeks to maximize its competitive identity compete more effectively at international level. This study examines major factors influencing Iran’s as a destination from supply-side perspective. The paper is divided into two phases using qualitative quantitative techniques. First, we determined competitiveness thematic content analysis. Second, examined relationships between identified factors, identity, market development. findings this suggest that including information technology, politics, products services, spatial infrastructure, structure organization, economic sociocultural significantly impact destination’s identity. also outlines key theoretical practical implications study.